Parents of girls with the name Alexa protest against Amazon

Parents report that daughters named Alexa are being bullied because Amazon has the same name to call their virtual assistant, there are so many teasing, that some parents have decided to change the name of their daughters to avoid further harassment problems. They are asking Amazon to change the wake word for their voice devices to a name other than a person's name. Amazon spoke and said that it regrets these incidents, but that there are different alternatives to activate its assistant.